At times I do wonder where we could be if it were not for technology. You can bear me witness that over the years technology has proven essential and an integral part of any successful business. Presently small businesses are the greatest beneficiaries of technology as they are using it to make more things happen on a daily basis. Through the use of technology, we are now able to achieve and accomplish tasks at a rate that we never thought it could be possible before, but the most surprising thing is that it is being done with absolute ease. In a world that has become so depended on technology at times, it is impossible to think of how things will turn out without technology.
Importance that technology has brought to small businesses
Take a look at how business used to communicate in like a decade ago. Then we did not have e-mails, mobile phones, nor did we have the internet, every business transaction and communication happened through pen and paper, while most of the verbal communication happened through a landline telephone. Before the emergence of mobile phones, you could wait for an individual, so you transact business if he or she does not appear, then that business will not take place. But due to the advancement in technology, communication is now instantaneous. You can now reach an individual from wherever they are either by calling them, e-mail or even test and a business deal is sealed. Technology has brought about ease in communication hence speeding the decision-making process of small businesses.
Another benefit that a small business entity can get from the correct utilization of technology is a vast marketing opportunity. The last two decades have witnessed an increase in the use of technology in marketing. Technology has given small businesses an opportunity to market themselves on a global scale. With the use of the internet and other technological tools available, small businesses can do away with printed advertisements and focus on creatively reaching diverse clients via the use of technology. Technology has made it possible for small businesses to track the progress of their marketing efforts while significantly reducing costs incurred in marketing.
Some people argue that we could all be lost if it were not for technology. But with technology, it can either increase or decrease your productivity depending on how you utilize it. Proper utilization of software that monitors the productivity of an individual or the time that they take in accomplishing a given task can go a long way in increasing efficiency and productivity.